Iliad wished to provide its official position on the reasons with which the Advertising Jury declared the message relating to speed "up to 5 Gbps overall" contained in the commercial for the presentation of the Iliadbox Fiber offer to be misleading.As already detailed in detail by MondoMobileWeb, on 25 February 2022 the Advertising Jury published the reasons that led to believe that part of the message contained in the Iliadbox spot was deceptive.A few days earlier, however, only the device of the decision of the Jury number 3/2022 of February 22, 2022 had been published, following a report by WINDTRE to the organ of the Institute of Advertising Self-discipline (IAP) which is responsible for judging the commercial communication at the request of the Committee or companies.The sentence contained in the Iliad commercial and which was evaluated by the Jury was: “Iliadbox is born, the light and round fiber with speeds up to 5 Gigabits per second overall.For Iliad mobile users, at 15.99 euros ".As explained in the motivations of the Jury, the deception was detected only in the way of communicating the browsing speed, therefore in the reference to the "speed up to 5 Gigabits per second overall", while no relief was made to the economic conditions shown in the advertising. .Today, March 2, 2022, Iliad has decided to further comment on the decision of the Jury, after having immediately commented on the device in recent days, following the publication of the reasons, deepening specifically the accusations made on the Iliadbox spot.Below is the official declaration of the operator regarding the reasons of the Advertising Jury:The IAP motivations relating to the device that has recently had widespread diffusion have been published, fully fulfilling the iliad with respect to the economic conditions of the fiber offer and making a request to clarify some technical characteristics of the same, as they may not be immediately understood by users. .Iliad communication is aimed at providing technical information in a complete and simple way, precisely in order not to further complicate their understanding.Furthermore, the operator's choice to always communicate clearly positions him in a much more transparent way than competitors who once again demonstrate that they act with the sole desire to discredit their action.The operator therefore would like first of all to clarify that the Jury has "fully acquitted Iliad" with regard to the economic conditions of the Iliadbox offer, which are considered not misleading.Therefore, not all of the message contained in the Iliad Fiber commercial, which was reported at the time of publication of the device, was considered misleading, but only a part.In this regard, according to Iliad, "having widely disseminated the Jury's device, even before being able to know the reasons for it, in view of the sole reasons for the accusation of WINDTRE, is yet another proof of the constant attempt by competitors aimed at discrediting the action of Iliad and hinder communication ".To find previews, news, news and insights into the world of telephony, you can follow MondoMobileWeb on Google News, by clicking on the star or on "Follow".Iliad then focuses on what the Advertising Jury deemed misleading, namely the communication of "some technical specifications of the offer which, by definition, could be complicated for consumers to understand".As already mentioned, this is the reference to the possibility of reaching a total of up to 5 Gbps in download (split simultaneously between the 2.5 Gbps Ethernet port, the other two 1 Gbps Ethernet ports and the Wi-Fi network up to 500 Mbps) , available in the cities covered by the FTTH EPON Fiber technology (not present in Milan, Turin and Bologna).According to what the operator declares, also in this case Iliad would have "always shown great attention, clearly specifying on its communication channels that the speed offered can reach 5 Gbps overall, given the specifications of its FTTH fiber network and those of Iliadbox, clarifying the technology used, the maximum range of all the ports on the router and even the range of the Wi-Fi connection, unlike the few and vague details that competitors usually communicate “.The operator also recalls that since the presentation of the Iliadbox offer, the CEO, Benedetto Levi, has paused to explain these characteristics.Finally, according to Iliad, from the requests of the IAP body it would seem to emerge "a misunderstanding regarding the use of the terms speed and capacity that could make communication even more misleading for users, since the one indicated by Iliad is in fact speed per second reachable through the offer and with the Iliad router, and is therefore not to be understood as the available capacity, as required by the IAP ".As indicated in the motivations of the Jury, it would be the concept of "speed" that is used in a misleading way in the Iliadbox commercial.According to the Advertising Jury, regardless of their level of knowledge on the subject, the consumer would tend to associate speed not with the carrying capacity of the fiber with respect to the signal transmitted over time, but rather with the "quantity of bits that can be used with the device used. in the single moment ".Furthermore, the Jury specified that the message on which the iliad spot relies, that is the suggestion of a very high-speed browsing experience, is part of a "generalist" commercial communication, aimed at consumers who according to the body "they do not necessarily have full knowledge of the underlying technical aspects".On this aspect, Iliad countered by stating that "the media and industry experts, but also many users who have a home connection in fiber, have shown so far that they correctly grasp the meaning of these speed indications, but of course technical issues can lead to misunderstandings or require specific in-depth analysis ".The operator also points out that “iliad's touch points are therefore aimed at ensuring the communication of these indications in a complete and as simple and clear way as possible, so as not to further complicate their understanding“.These are therefore Iliad's answers to what the Jury said in its pronouncement, which in any case led the operator to have to remove the reference to the “overall” speed from its commercials dedicated to Iliadbox.Join Telegram's @mondomobileweb channel for free to stay updated on the latest telephony news.Follow us also on Google News, Facebook, Twitter and Instagram.Share your views or experiences in the comments.